Buying Big-Ticket Purchases Through Digital Channels
The deployment of digital shopping platforms is pacing with ‘buy now, pay later’ (BNPL) growth as more consumers adopt the convenience and speed of eCommerce. It’s perhaps inescapable that these two forces shape pandemic-era commerce towards the lower-ticket purchases that kickstarted the trend to more expensive merchandise. The researchers observed this trend in two studies revealing that consumers and merchants are using digital shopping and BNPL almost in unison, accompanied by massive numbers using the combination to push into the higher-ticket territory. The Next BNPL Horizon Report found that 43 percent of U.S. adults, roughly 111 million consumers, opt to use BNPL to fund things from home remodelling to medical treatment. However, analysis displays that consumers often shop for high-value goods and services via online channels but complete those purchases offline by legacy means. Consumers Shop And Pay For Big-Ticket Purchases Consumers still favour handling big-ticket spe...
